ASHA works towards promoting primary health care and the reproductive and child health status of vulnerable communities following mixed approaches of behaviour change communication, and facilitating access to formal health service delivery structures. The main issues addressed include safe motherhood, essential newborn care, family planning management of reproductive tract infections/sexually tract infections, HIV/AIDS control and community participation.
ASHA has implemented several health projects – initiative using a group approach to improve reproductive and child health status in the community under the National RCH project in Murshidabad and Bankura districts with support from the Government of West Bengal in the past.
ASHA developed the District Health Plan format in the state of West Bengal too. Anaemia Control Programme for Out of School Adolescent Girls in 16 Blocks of Bankura & Purulia districts of West Bengal supported by Department of Health & Family Welfare, Government of West Bengal.
ASHA"recognizes that the empowerment of women is a precondition to social development, and pledges action to achieve equality between men and women."
ASHA has workrd to address the issues of women engaged in home based beedi work mainly in 6 blocks of Jangipur subdivision of Murshidabad district & adjoining areas of Malda, Uttar Dinajpur districts of West Bengal so as to improve their quality of life and social position.
ASHA has been working towards the development of children through conducting preventive awareness on some of the major social menaces such as: child labour, early marriage and for the promotion of child rights and education.
ASHA recognizes the importance of adolescence (10-19 years) in human development and pays particular attention to the special needs of adolescent girls.
ASHA has worked with out of school adolescent girls and boys in the districts including those working in the beedi making industry in Murshidabad district as well as girls from scheduled caste and tribal families in Bankura district. Along with Community based Life-skill Education for adolescents intensive community sensitization sessions are being held with parents, teachers, religious leaders, Panchayat members and Government officials including Health & ICDS functionaries.
Peer Educators are selected from the participants and trained to enable them to provide crucial information to out of school groups. Awareness about rights as women and girls and life- skills are being organized at the village level followed by regular follow up sessions at village level Drop-in Centers (DICs) to help empower the adolescent girls & boys in choosing a better future for themselves . These sessions work towards improving their self- esteem and include various creative exercises including Theatre workshops and paintings/posters & collage making.
ASHA believes that investment in nutrition & early childhood care especially the first two years of childhood is one of the critical investments to be made. The challenge to address the problem of under nutrition has been taken up by ASHA in partnership with local government, panchayat & UNICEF in selected blocks of Murshidabad. The Positive Deviance Project in Early Childhood Care & development focuses on local solutions using available resources and building on positive local traditions of child care. ASHA has acted as a Facilitating agency for the Positive Deviance Programme in several Blocks of Murshidabad, Malda and Bankura districts in collaboration with Block and District level ICDS functionaries (Department of Women & Child Development and Social Welfare) supported by UNICEF.
ASHA believes investment in children is one of the best investments for social development. We also recognize that child labour prevents the development of a child's potential and working towards Promoting, Protecting and Ensuring the rights of the disadvantaged children who are involved in various forms of productive work like beedi making in Murshidabad, agriculture related work in Bankura, domestic help work & factory work, rag picking in Kolkata. The focus is on improving the health and education status of the children from the marginalized families so that the children have a scope to develop to their full potential. ASHA is also collaborating with National Child Labour Project in Bankura district. We are an NGO member of the Executive Committee of District Society - Bankura formed under National Child Labour Project.
ASHA has trained over 2,000 girls under the Sabla scheme of the Department of Social Welfare in Malda district. ASHA has implemented a pilot Endogenous Tourism project at Mukutmanipur, Bankura district which provides a new approach to tourism with the prime aim of livelihood development for the local communities supported by UNDP and the Ministry of Tourism, Government of India. Developing self help groups, encouraging the small savings concept and capacity building for initiating income generating trades and schemes are one of the key activities in the projects.
ASHA has been working in the field of livelihood generation with the objective of reduction of food insecurity of the vulnerable marginalized families, enhancement of income and entitlement of the organized sector workers and mobilizing resources for the CBOs from the Government through convergence in Murshidabad district.